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AI and Copyright – Who Is Responsible When Things Go Wrong?

8 October 2026

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Rubriken Three AI mistakes businesses are making - according to Groth & Co samt en bild på Karin Crafoord

When AI-generated content infringes someone else’s copyright, who is liable – the brand, the agency or the AI provider? The answer could be all three.

In LINK, the Swedish Chamber of Commerce for the UK’s members’ magazine, Karin Crafoord, Head of Legal at Groth & Co, discusses AI, intellectual property rights and business risks.

Drawing on a high-profile Swedish advertising case, she explains why using AI does not remove legal responsibility – and why contracts alone may not be enough.

Download the LINK magazine here

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Guten Tag! Mein Name ist Christian und ich helfe Ihnen gerne in deutscher Sprache rund um das Thema Schutz von geistigem Eigentum. Zögern Sie nicht, mich zu kontaktieren! Sie haben auch die Möglichkeit, unsere englische Website zu besuchen.

Hola, me llamo Ruth y estaría encantada de asesoraros en cualquier asunto de Propiedad Industrial en Español. No dudéis en contactar conmigo. Podéis visitar nuestra web también en inglés.

Bonjour, je m’appelle Christian Hafner et me ferai un plaisir de vous répondre en français à vos questions en matière de propriété intellectuelle. N’hésitez pas à me contacter! Nous vous invitons également à consulter la version anglaise de notre site.

您好，我是曹草，非常高兴有机会用中文帮助您解决知识产权方面的问题，欢迎您和我联系！也欢迎您访问我们的英文网站

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