(Publ. 17 FEB 2021) The well-renowned trade journal World Trademark Review conducts an annual ranking of IP law firms. We at Groth & Co are this year yet again ranked in the highest tier regarding trademark strategy and prosecution in Sweden. We are also highly ranked in enforcement and litigation.

WTR writes the following about us in its 2021 rankings, including quotes from some of our clients interviewed by WTR:

“Its professionalism, timeliness and the high quality of its advice make Groth & Co a pleasure to work with. Its practitioners are hands-on, cost-conscious, and able to answer questions on the spot. They appreciate what businesses need to run smoothly; they are also super-attentive and take time to educate their clients on IP-related issues.” As Scandinavia’s first boutique, Groth & Co has deep roots in the local IP scene; while a carefully cultivated network of foreign associates enables it to execute instructions on a global scale. For instance, it is the Swedish representative for Yum! Brands, one of the world’s largest fast-food restaurant companies with eateries in 135 countries; and it has started preparations for extensive worldwide trademark filings for leading tech multinational SKF.

Three representatives from Groth & Co at WTR 1000

Acting on the latter is Mats Lundberg, “one of the finest and most personable lawyers the country has to offer”. The managing director also links up with WTR 1000 newcomer Carl Wendt to take care of Jacobs Douwe Egberts 40-brand portfolio. Of Wendt, one rights holder enthuses: “He has immensely valuable industry experience and knows exactly what a company does – and more importantly, does not – need. He is humble, pragmatic and will not let you waste money on worthless applications, but always has great solutions and proposals on how to tackle matters.” On the contentious front, Helena Perneborg takes centre stage. Managing a busy litigation caseload with flair, her advice is always commercially sensitive and her clients rarely end up in court as a result.

The ranking, called WTR 1000, is the only standalone research directory to focus exclusively on trademark practices and practitioners. Through an extensive research process, conducted by a team of skilled analysts, the guide identifies the leading IP law firms and individuals in 70 jurisdictions around the world.