Mats Lundberg

Managing Partner

Managing Director

European Trademark and Design Attorney


T: +46 8 729 91 52

M: +46 70 833 93 13







Mats is our Managing Director and a senior consultant specialising in trademarks, design and copyright as well as the implementation of IP strategies. Since 2001 he has been head of our Law and Trademark Department. Mats has many years’ experience in intellectual property law, risk analysis, name choice, preliminary surveys, trademark valuations, licensing agreements and due diligence both within the EU and globally. He has assisted leading Swedish and international companies in structuring their IP strategies and implementing their business models.

Mats is a Council Member of the ECTA (European Communities Trademark Association), previous Chairman of the The Association of Intellectual Property Law Firms in Sweden (SEPAF), and a Board Member of Skriptor AB, Markify AB and Stockholm IP Law Review. Mats has published articles on a number of subjects, including the Community Trademark and evaluation of trademarks and is co-author of ”Riskerna med varumärken, produkter och reklam”.

Mats is a member of the Groth & Co Board of Directors and a member of the Management Team.


Mats lectures on EU Law and IP Law at the University of Uppsala/International Trade Law and has assisted the Swedish Patent and Registration Office in their education programmes. He has also been lecturing at the Swedish Parliament on intellectual property rights and export strategies.

Since 2009, Mats is named by Who’s Who Legal as one of Sweden’s leading trademark lawyers, and he has also been named an IP Star by Managing Intellectual Property (MIP) every year since 2014.

For 20 years Mats has acted as moderator during the Trademark Day seminars.


Education & Authorizations

Authorised Trademark Representative (EUIPO)
Authorised Design Representative (EUIPO)
Authorised Patent Attorney
Authorised IP Attorney

Bachelor of Laws, Stockholm University, 1986

AIPPI, The International Association for the Protection of Intellectual Property
ECTA, European Community Trademark Association
INTA, International Trademark Association
SFIR, The Swedish Association for the Protection of Intellectual Property
SIPF, The Association of IP Professional in Swedish Industry


Contact us

Countries & Contacts

  • Jordglob



    Groth & Co KB
    Box 6107
    SE-102 32 STOCKHOLM

    Visiting address:
    Birger Jarlsgatan 57 B, 113 56 Stockholm
    Telephone: +46 8 729 91 00
    Fax: +46 8 31 67 67

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  • Jordglob


    Groth & Co KB
    Avda. De Aguilera 19-1 B
    E-03007 ALICANTE
    Telephone: +34 96 592 04 55
    Fax: +34 96 592 05 03

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  • Jordglob


    Groth GmbH
    Rosenkavalierplatz 4
    D-81925 MUNICH
    Telephone: +49 89 982 952 63
    Fax: +49 89 982 952 65

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  • Jordglob


    Groth & Co KB
    378 WuKang Road, Office 303
    200031 SHANGHAI
    Telephone: +86 1361 180 4064

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