Helena Perneborg


Master of Laws

European Trademark and Design Attorney


Helena is a senior consultant, specializing in trademark, design and marketing law. She works with trademark and design strategies for listed corporations both within and outside Sweden’s borders. Helena has particular experience in advising in the areas of media, the food sector, confectionery and the steel and engineering industries. Helena has experience of processes in both administrative and civil courts including the Supreme Court. She drafts coexistence, transfer and license agreements and is active in opposition and infringement cases.


Helena has assisted SSAB regarding pirate copying and trademark infringement in China relating to their HARDOX® trademark. She has submitted a so-called AIC-action (a simplified legal action) to the Chinese authorities. This attracted public attention and resulted in a reduction in pirate-copied goods on the market. Read the case here.

Education & Authorizations

European Trademark Attorney (EUIPO)
European Design Attorney (EUIPO)
Authorised IP Attorney

Master of Laws, specializing in intellectual property law, University of Stockholm, 1993

IPS, The Swedish Intellectual Property Attorneys Association
SFIR, The Swedish Association for the Protection of Intellectual Property
SPOF, The Swedish Association of Patent Attorneys


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