Carl is a Senior Consultant at Groth & Co, specialising in trademarks, domain names and IP strategies. He combines legal expertise with a strategic business perspective and has extensive experience in developing and managing international portfolios for some of Sweden’s leading industrial companies. His work is characterised by professionalism, precision and a strong commitment to delivering tangible results for clients.
In his daily work, Carl provides strategic advice on the management of international trademark and domain name portfolios, as well as on monitoring, name creation, risk analysis and anti-counterfeiting. With many years of experience in Life Science, he possesses specialist knowledge of the regulatory frameworks governing pharmaceuticals and biotechnology, following roles at companies such as Pharmacia (later Pfizer) and AstraZeneca. He has also led strategic IP initiatives at Ericsson and Electrolux, gaining a broad understanding of how intellectual property can strengthen business strategy and drive innovation.
Carl is actively involved in several leading international IP networks. He is a member of the ICC Intellectual Property Reference Group and holds a leadership role within INTA, where he contributes to the organisation’s Brand Restrictions Committee. He is also an active member of IP Samfundet and SPOF. A frequent speaker on IP strategy, brand management and anti-counterfeiting, Carl regularly shares his expertise at international conferences and training programmes. In addition, Carl serves on the jury for the Swedish Championship in Young Enterprise and has represented Sweden within ECTA.
Carl has been recognised as an IP Star in 2026, 2025, 2024, 2023 and 2022 by Managing Intellectual Property (MIP) and is the moderator of Varumärkesdagen®.
Education and certifications
European Trade Mark Attorney (EUIPO)
European Design Attorney (EUIPO)
Authorised IP Attorney
Lawyer, Stockholm University




