Carl Wendt

Carl is a Senior Consultant at Groth & Co, specialising in trademarks, domain names and IP strategies. He combines legal expertise with a strategic business perspective and has extensive experience in developing and managing international portfolios for some of Sweden’s leading industrial companies. His work is characterised by professionalism, precision and a strong commitment to delivering tangible results for clients.

In his daily work, Carl provides strategic advice on the management of international trademark and domain name portfolios, as well as on monitoring, name creation, risk analysis and anti-counterfeiting. With many years of experience in Life Science, he possesses specialist knowledge of the regulatory frameworks governing pharmaceuticals and biotechnology, following roles at companies such as Pharmacia (later Pfizer) and AstraZeneca. He has also led strategic IP initiatives at Ericsson and Electrolux, gaining a broad understanding of how intellectual property can strengthen business strategy and drive innovation.

Carl is active within international IP networks and represents Sweden in the European Communities Trademark Association (ECTA). He is also a member of the International Chamber of Commerce’s (ICC) IP reference group and is engaged with INTA, IPS and SPOF. As a lecturer, he generously shares his expertise in IP strategy, brand management and anti-counterfeiting, and has contributed to numerous international training initiatives. He also serves as a jury member for Junior Achievement Sweden (Ung Företagsamhet).

Carl has been recognised as an IP Star in 2025, 2024, 2023 and 2022 by Managing Intellectual Property (MIP) and is the moderator of Varumärkesdagen®.