Gotlandschips: Turning a Brand into a Business Asset

Gotlandschips is a Swedish food company with its roots on the island of Gotland. Founded by siblings Emelie and Oliver Lundberg, the company was built around a clear idea: to produce crisps on Gotland, using locally grown potatoes and maintaining a strong connection to the island.

What began as a small-scale venture has gradually developed into a well-known brand in the Swedish crisps market.

For Gotlandschips, the brand has always been central to the company’s identity. It represents more than a product: it stands for provenance, quality and entrepreneurship. As the company grew, it therefore became increasingly important to ensure that the brand was properly protected.

An important step in protecting a growing brand

As a smaller company operating in a highly competitive industry, we recognised the need to protect our brand. At the same time, we had to consider how the process could be financed. For a company of our size, every investment matters, but we also knew that strong trade mark protection would be essential to our continued growth.

Groth & Co helped us identify the opportunity to apply for financial support through the SME Fund and guided us throughout the process. This enabled us to take the next step, apply for trade mark protection and establish a solid foundation for the company’s continued development.

Advice that made the process clear and reassuring

Our collaboration with Groth & Co provided us with both knowledge and reassurance. They helped us understand the options available, what was required to protect our brand and how we could make the best use of the SME Fund.

It was valuable to have a partner that combined legal expertise with an understanding of our position as a growing entrepreneurial business. Groth & Co made the process clear, practical and straightforward.

A solid foundation for continued growth

Protecting our brand has been an important part of the Gotlandschips journey. It has given us the confidence to continue building the company, developing our products and strengthening our position in the market.

Today, Gotlandschips is an established name in the Swedish crisps market. For us, trade mark protection has been an important investment in the company’s future and in the value we build every day.

Groth & Co has been an important partner in helping us take a professional step forward in the way we manage our brand. With their support, we were able to secure our trade mark and focus on what we do best – making crisps on Gotland, using potatoes grown on Gotland.

/ Emelie and Oliver Lundberg, founders of Gotlandschips