Over 155 years’ experience has taught us that success is built on IP. This is our method to optimizing your company’s value.
Strategy
Value-creating processes do not happen by chance, but as the result of a clear strategy. We at Groth & Co have long experience of giving strategic advice to our national and international clients. Together, we create a structure and a strategy that increases the value of your company.
Research – Global insight so as to identify threats and opportunities.
Briefing – Initial description and structuring of current status and business conditions.
Freedom-to-operate – Description of the legal limits to freely develop your business opportunities.
Due Diligence – Legal analysis of assets.
IP-policy – Innovation systems, remuneration questions and activities for handling ideas.
Business integration – Increased value is created by integrating IP into your business strategy.
Naming – Creativity and legal advice create unique trademarks and brands.
Open Innovation – IP in a an open innovation process.
Digital Law – IP in the digital world.
IP Action Plan™ – Steps and methods for performance optimization.
IP Budget – Investment planning in the IP portfolio.
Assets
All companies have IP assets. They can be of different character and can be combined in value creating synergies. We at Groth & Co identify and establish these synergies based on our broad experience and competence. Together we create an optimal mix of assets which reflects your IP-strategy.
Patent –Unique technical position within a commerical area.
Trademark – Distinctive marks such as words, figures and logotypes.
Design – Identity based on appearance or shape.
Domain Name – Your identity on the internet.
Trade Name – Legal protection of your company name.
Utility Model – Functional and unique design.
Copyright – Unique self-created material.
Know-how – Unique competence that is needed to carry out business-critical activities.
Trade Secrets – Business-critical competitive advantages that are withheld from the general public.
Management
Continuous and pro-active management is a prerequisite if your IP assets are to contribute to a higher company value. We at Groth & Co offer unique competence to secure the strength and value of your assets. Together we create a mix of management activities based on your actual needs.
Client Team – Team with know-how and competence, based on the needs of your company.
Client Portal – Internet-based tool for complete overview of your assets.
Renewals – Continuous activities to preserve your assets.
Recordals – Ensure that the authorities have registered the correct information.
Watching – Secure knowledge of competing IP rights.
Customs Survey – Pro-active measures to prevent the import of counterfeit products.
Enforcement – Uphold your assets competiveness and value.
Marketing Law – Legal measures to secure and strengthen your market position.
Litigation – Legal measures to defend, maintain and strengthen your assets.
Enhancement
Strategic enhancement is needed in order to commercially develop your investment in IP. We at Groth & Co are internationally acknowledged for creating optimal conditions and finding the right solutions. Together we ensure that your assets are enhanced and further commercialised in order to generate new revenues.
Portfolio Refinement – Overview and streamlining of your IP portfolio.
Negotiations – Legal and/or commercial representation and advice.
Mediations – Alternative dispute resolution (ADR).
Agreements – Legal instruments to secure and develop the value of your assets.
Franchising – Commercialization of a business concept.
Licensing – Commercialization by licensing of assets.
Brokerage – Brokering of IP assets.
Transactions – Advice on the transfer of IP assets, individually or in company form.
International – Development of the value of your assets in existing and future markets.
Evaluation
Performed activities shall give the desired outcome. For us at Groth & Co follow-up and evaluation of performed activities is obvious. Together we draw conclusions and set up new targets.
Activity Evaluation – Quality control of performed activities compared to set targets.
Budget Monitoring – Outcome of costs compared to set financial framework.
Performance Analysis – Impact of IP assets on the company’s result.
Return On Investment – Evaluation of investments in the IP portfolio.
Valuation – Monetary assessment of IP assets.
SWOT – Future threats and opportunities at macro level.
