Your brands and trademarks are at the heart of how your customers perceive your company, and are what set you apart from your competitors. Groth & Co helps you to identify, protect, and develop your trademarks – from analysis and registration, to monitoring and the enforcement of your rights. With our legal expertise and business focus, we ensure your long-term protection, both in Sweden and internationally, so that you can concentrate on developing your business.
Your brands and trademarks are what distinguish your products and services from those of your competitors – it can be a name, a logo, a colour, a sound, or an expression that customers associate specifically with your company. By registering your trademark, you can gain exclusive rights to use it in your operations, thereby protecting your identity in the market and strengthening your company’s position.
With our extensive experience and great focus, we help you to identify, protect, and develop your trademarks and brands. Whether you are an entrepreneur, a start-up, a scale-up, or an established company, we are your partner in safeguarding your trademarks and brands and their value in competitive markets. With our business-focused trademark advice, we guide you every step of the way – from strategic analysis and trademark research, to registration, monitoring, and the enforcement of your rights.
We combine legal expertise with business insight to deliver solutions tailored to your needs and goals.
Our specialists ensure that your trademark receives effective, long-term protection – both in Sweden and internationally – so that you can concentrate on growing your business, building customer loyalty, and creating future value.




