(Publ. 1 JUN 2016) Viktor Backemar is appointed new Marketing Director at Groth & Co. Viktor will also have the overall responsibility for the company’s sales. The change is in effect from June 1st, 2016.

Since August 2010, Viktor Backemar has worked as Marketing Project Manager at Groth & Co. He has for example worked with the company’s website, Workflow and our seminars. Prior to joining Groth & Co, Viktor worked as a consultant at one of Sweden’s major PR agencies, Prime PR.

– I am proud of what we have achieved the past years and I feel that we have a solid foundation that will act as a springboard for the future with great opportunities to become even better. Our clients are today’s innovators with the future’s innovations – as it has been since the start in 1869. I have noticed that the demand of business-oriented intellectual property services increases daily, and that we continue to improve our ability to create value for our clients. Therefore, our attractiveness in the market also increases. To be able to work with marketing and sales under these conditions is very inspiring, says Viktor Backemar.

Viktor’s new title will be “Marketing Director & Head of Sales” and by that he will have the overall responsibility for Groth & Co’s marketing and sales department.

– Together with Viktor, we started an exciting journey a couple of years ago from where we now take the next step with Viktor in his new role. With a great focus on our clients, we will continue delivering and developing world class business-oriented intellectual property services, says Mats Lundberg, Managing Director at Groth & Co.

All of us at Groth & Co wish Viktor congratulations and good luck!