(Publ. 23 NOV 2021 The Signum™ Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark – both communicateatively and legally. The nominated trademarks for 2022 are; BabyBjörn, Hövding, Semper och Vattenfall!

They will compete on this prestigious prize which is awarded for the 27th time.

“This year’s nominees are all successful and well-known brands, but in completely different industries. The oldest is over 100 years old and the youngest 15 years – all four proof that it pays to work strategically with your brand. It paves the way for an exciting job for the jury to award a winner”, says Gunnar Berenmark, secretary of the jury.

Since the founding of the award 1995, the branding work of hundreds of Nordic companies has been scrutinized by an independent jury consisting of very knowledgeable and experienced marketers, lawyers and academics. The nominees are judged on the basis of a number of criteria on how the company conveys the trademark, its long-term development and how to legally protect it from infringement.

2022 year’s winner will be presented at The Trademark Day™ on 20 January in Stockholm.
For more information on The Trademark Day™, please visit www.varumarkesdagen.se

[BabyBjörn baby products, Hövding bicycle helmet, Semper food products, Vattenfall energy supplier.]

26 companies and their trademarks have so far won the award for excellent trademark care; Almedalen, Polarn O. Pyret, HSB, Pippi Longstocking, Svenskt Tenn, Lantmännen, Icehotel, Hästens, Gröna Lund, Indiska, Findus, Fjällräven, Marimekko, Löfbergs Lila, ICA, Tetra Pak, Svenska Dagbladet, Absolut, Atlas Copco, Flygt, Carlsberg, Bang & Olufsen, Statoil, AGA, Ramlösa och Volvo. The Signum Award was founded ty Groth & Co IP law firm.
More informatin on the Signum Award an previous winners can be found at www.signumpriset.se

About the Signum Award™
The Signum™ Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark. Signum Award is a mark of quality for long-term branding efforts. The Signum Award was founded in 1995 by Groth & Co IP Law Firm and is presented yearly at The Trademark Day™ in Stockholm. Since 2002, Skriptor Zigila is co-organizor. The winner is choosen by an independant jury consisting of marketers, researcher and legal experts from the media and marketing fields. The nominees are judged based on a set of criteria that include concrete examples of how the company communicates the brand in text and image to employees and customers, its long-term development and also how to legally protect it from infringement.