(Publ. 3 MAY 2017) For the fifth consecutive year, we at Groth & Co were honored to arrange an INTA Pre-Annual Meeting in Stockholm, Sweden – a preparatory meeting before the annual INTA Conference in May. On Tuesday April 25th, we gathered for a seminar on communicative aspects of brands and brand building. The speakers were Anna Laestadius from TUI (travel company) who presented “To change from four well-known brands to one unknown over night” and Johan Ekelin from Lynxeye (brand management consultancy) who told us about “The future of branding”. Mats Lundberg from Groth & Co acted as the seminar’s moderator.

Below you can find some pictures from the seminar and the subsequent mingle where our guests enjoyed a reception in our office.

About INTA
The International Trademark Association, INTA, is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. INTA’s members are more than 6,500 organizations from 190 countries.

Photographer: Alex Eliasson