(Publ. 13 OCT 2016) Kristina Björnerstedt has been appointed new Managing Director of the international naming agency Skriptor AB based in Stockholm. Former MD Olof Lindquist will continue as senior advisor and board member. The change is effective from 1 November 2016.
Kristina has been working for Skriptor since 2007, primarily as a naming consultant specialising in creative name work, linguistic and overall naming structure projects. Legal issues relating to trademark law, Skriptor consults its sister company Groth & Co.
With an international background, amongst others as a classical music agent and as a coordinator at the Commercial Department of the Czech Embassy in Stockholm, she has always enjoyed working in an international atmosphere. Her true vocation is within the linguistic field, where studies in Latin, Russian and Czech stand out a bit, beside French, English and Italian.
Kristina has a wide experience representing Skriptor, with clients mainly in Switzerland and Germany and she is a frequent member at conferences such as PTMG (Pharmaceutical Trademark Group), INTA (International Trademark Association) and MARQUES.
“It is with great enthusiasm and pride, I take over the role as Managing Director of Skriptor AB. Skriptor has a long and solid history with a strong position within the naming field, and together with wonderful colleagues who are dedicated and respect the true craftmanship of naming we will continue in delivering world-class names as well as all extended services within our range. We will meet our clients’ current and future needs. As it happens, we will shortly start a partnership with the Dutch naming agency Zigila. The dynamic digital economy drives innovation and simplifies international expansion. This creates new challenges for branding and naming. We are now togehter better equipped to fully support our clients in every possible naming field and offer them solutions that work, today and tomorrow,” says Kristina Björnerstedt.
All of us at Skriptor and Groth & Co wish Kristina congratulations and good luck!
