Worldwide 17 Dec 2021

Worldwide Trademark Filing Soars in 2020 Despite Global Pandemic

Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and solutions in response to the pandemic. Trademark filing activity rose by 13.7%, patents by 1.6% and designs by 2% according to the WIPI, which compiles new data from some 150 national and regional authorities and shows how innovators, designers and brands are increasingly relying on intellectual property tools to expand their enterprises and seek new growth.

WIPO’s World Intellectual Property Indicators Report confirms that despite the deepest economic contraction in decades, intellectual property filings – a strong indicator of innovation – showed remarkable resilience during the pandemic said WIPO Director General Daren Tang. This is in contrast to the financial crisis of 2008-2009, when both patent and trademark filing activity contracted sharply, said Mr. Tang.

Commenting on the particularly strong growth in trademark filings in 2020, Mr. Tang said: 

“This shows how enterprises across the globe have brought new products and services to the market, as reflected by the double-digit growth in trademarks filing activity in 2020 despite the massive economic shock. Despite the difficult situation, enterprises are finding opportunities to reach customers in new ways, open up new markets and bring their ideas to the world using IP.”

About WIPI
The annual WIPI report collects and analyzes IP data to inform policy makers, business leaders, investors, academics and others seeking macro trends in innovation and creativity.

To read the entire WIPI report, please click here (pdf)>

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