Sweden 14 Feb 2019

Gold Tier in trademark strategy and prosecution 2019

The well-renowned trade journal World Trademark Review conducts an annual ranking of IP law firms. We at Groth & Co are this year yet again ranked in the highest tier regarding trademark prosecution and strategy in Sweden.

WTR writes the following about us in its 2019 rankings, including quotes from some of our clients interviewed by WTR:

Venerable firm Groth & Co sees intellectual property through an international lens and supports clients with A-to-Z trademark services and teams in Alicante, Munich, Shanghai and Stockholm. “The firm demonstrates better internal cohesiveness than other Swedish firms. The team has excellent listening skills and shows a genuine interest in the business needs of clients – it really cares and builds long-term relationships as a result. The professionals are approachable and their service is excellent. They constantly keep clients in the loop, organising excellent seminars and updating them on the latest developments.”

Proficient across all stages of the trademark lifecycle, “Mats Lundberg is the man in charge and is well known for his willingness to go the extra mile to execute solutions to the trickiest of matters. He gives brilliant, pragmatic and clear advice and his problem-solving abilities are most impressive. To top it all off, he is extremely easy to work with.” Flanking him is the incredibly efficient, responsive and commercially engaged Helena Perneborg. An astute strategist, “she often finds surprising solutions and is highly creative in her advice. She is careful around the issue of fees and legal costs and always takes care to estimate the possible advantages of any course of action.”

The ranking, called WTR1000, is the only standalone research directory to focus exclusively on trademark practices and practitioners. Through an extensive research process, conducted by a team of skilled analysts, the guide identifies the leading IP law firms and individuals in 70 jurisdictions around the world.

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