Sweden 03 Mar 2022

Gold Tier in trademark prosecution and strategy

The well-renowned trade journal World Trademark Review conducts an annual ranking of IP law firms. We at Groth & Co are this year yet again ranked in the highest tier regarding trademark strategy and prosecution in Sweden. We are also highly ranked in enforcement and litigation.

WTR writes the following about us in its 2022 rankings, including quotes from some of our clients interviewed by WTR:

“The practitioners at Groth & Co make collaborating on tough tasks incredibly easy; their advice is top-notch, and they help guide clients throughout every decision-making process while showing great flexibility and roll with changing business strategies.”

“A valuable asset to any company looking to protect their assets, Groth & Co even takes the time to provide learning opportunities to Scandinavian businesses and shows a desire and a willingness to contribute to creating a better world.”

Five representatives from Groth & Co at WTR 1000

The 1869-established and storied boutique is deeply embedded within the Scandinavian legal landscape, and its managing director Mats Lundberg has done much to nurture its consistent growth and prominence within the sector. “An authority in the Swedish trademark community, he is also super personable, reliable and incredibly service-minded. Mats has built up a really strong and greatly skilled team.” He regularly links up with Carl Wendt, and recently the pair have received instructions from Europe’s largest private forest owner SCA, to oversee its entire trademark portfolio. “Carl always keeps his patron’s interests in mind, puts forth suggestions and solutions that are focused on bringing maximum value for minimal cost and he communicates in a quick and friendly manner.”

Joining them in the guide this year are portfolio optimiser Camilla Hamrin, all-rounder Molly Baxi Thakkar and litigation ace Karin Crafoord.

“Camilla is a consumer-orientated professional, who provides trustworthy service and is clear and precise in her communication.”

“Open-minded and willing to go the extra mile, Molly is proactive and straightforward in her approach. She is excellent at negotiating agreements and handling online brand protection matters and works hard to deliver on her promises.”

Crafoord is also the recipient of warm reviews: “Karin is an incredibly committed and skilled lawyer who really puts her patrons in focus. She is the lawyer you want by your side in negotiations and disputes, not just because she wins everything but because she can see the core of the issue at hand and gives clear and unambiguous advice. She also has exceptional industry knowledge and is a great listener too.”

The ranking, called WTR 1000, is the only standalone research directory to focus exclusively on trademark practices and practitioners. Through an extensive research process, conducted by a team of skilled analysts, the guide identifies the leading IP law firms and individuals in 70 jurisdictions around the world.

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