Global IP Strategy for Plantagon
Plantagon International AB was founded to meet the challenge of producing food for the earth’s growing population. It is estimated that by 2050, 80% of the world’s population will live in cities. Plantagon’s concept is to cultivate in urban environments, that is to say, to produce and deliver fresh produce where the consumers live. Plantagon operates in the urban agriculture sector and is a world leader in vertical farming. Their vertical greenhouses reduce the need for energy, water and pesticides, and make use of emissions of carbon dioxide, CO2, and the waste heat from homes and industry. Plantagon has won numerous awards and has recently been named in the Red Herring Top 100 Global Awards as one of the world’s most innovative companies.
Plantagon realized they needed a strategic advisor in intellectual property to convert into valuable assets their vision of urban farming and the knowledge capital that was inherent to their concept. These assets will ensure the future of the company and its vision.
Groth & Co provided both strategic and tactical advice to Plantagon and ensured that IP became a natural part of Plantagon’s business strategy for global expansion. Through our goal-oriented strategic IP work, we strengthened the project’s prospects for future global success, and with long- term international cooperation with countries like China, India and Singapore we created the foundation for future success.
"IP became a natural part of Plantagon’s business strategy for global expansion."