Our workflow.

Value-creating processes do not happen by chance, but as the result of a clear strategy. We at Groth & Co have long experience of giving strategic advice to our national and international clients. Together, we create a structure and a strategy that increases the value of your company.

• Research

  Global insight so as to identify threats and opportunities.

• Briefing

  Initial description and structuring of current status and business conditions.

• Freedom-to-Operate

  Description of the legal limits to freely develop your business opportunities.

• Due Diligence

  Legal analysis of assets.

• IP Policy

  Innovation systems, remuneration questions and activities for handling ideas.

• Business integration

  Increased value is created by integrating IP into your business strategy.

• Naming

  Creativity and legal advice create unique trademarks and brands.

• Open Innovation

  IP in a an open innovation process.

• Digital Law

  IP in the digital world.

• IP Action Plan™

  Steps and methods for performance optimization.

• IP Budget

  Investment planning in the IP portfolio.

With a clear IP-strategy, we can establish a portfolio of value creating assets.

All companies have IP assets. They can be of different character and can be combined in value creating synergies.  We at Groth & Co identify and establish these synergies based on our broad experience and competence. Together we create an optimal mix of assets which reflects your IP-strategy.

• Patent

  Unique technical position within a commercial area.

• Trademark

  Distinctive marks such as words, figures and logotypes.

• Design

  Identity based on appearance or shape.

• Domain Name

  Your identity on the internet.

• Trade Name

  Legal protection of your company name.

• Utility Model

  Functional and unique design.

• Copyright

  Unique self-created material.

• Know-how

  Unique competence that is needed to carry out business-critical activities.

• Trade Secrets

  Business-critical competitive advantages that are withheld from the general public.

An optimal mix of assets contributes to an increased company value. Continuous and pro-active management of the assets is needed to further develop the value.

Continuous and pro-active management is a prerequisite if your IP assets are to contribute to a higher company value. We at Groth & Co offer unique competence to secure the strength and value of your assets.  Together we create a mix of management activities based on your actual needs.

• Client Team

  Team with know-how and competence, based on the needs of your company.

• Client Portal

  Internet-based tool for complete overview of your assets.

• Renewals

  Continuous activities to preserve your assets.

• Recordals

  Ensure that the authorities have registered the correct information.

• Watching

  Secure knowledge of competing IP rights.

• Customs Survey

  Pro-active measures to prevent the import of counterfeit products.

• Enforcement

  Uphold your assets competiveness and value.

• Marketing Law

  Legal measures to secure and strengthen your market position.

• Litigation

  Legal measures to defend, maintain and strengthen your assets.

Professional management takes care of your existing portfolio. Strategic enhancement is required for further commercialization of your assets.

Strategic enhancement is needed in order to commercially develop your investment in IP. We at Groth & Co are internationally acknowledged for creating optimal conditions and finding the right solutions. Together we ensure that your assets are enhanced and further commercialised in order to generate new revenues.

• Portfolio Refinement

  Overview and streamlining of your IP portfolio.

• Negotiations

  Legal and/or commercial representation and advice.

• Mediations

  Alternative dispute resolution (ADR).

• Agreements

  Legal instruments to secure and develop the value of your assets.

• Franchising

  Commercialization of a business concept.

• Licensing

  Commercialization by licensing of assets.

• Brokerage

  Brokering of IP assets.

• Transactions

  Advice on the transfer of IP assets, individually or in company form.

• International

  Development of the value of your assets in existing and future markets.

In recent years it has become increasingly important to actively optimise the results of IP investments.  Continual follow-up and evaluation is needed to ensure the value of performed activities.

Performed activities shall give the desired outcome. For us at Groth & Co follow-up and evaluation of performed activities is obvious. Together we draw conclusions and set up new targets.

• Activity Evaluation

  Quality control of performed activities compared to set targets.

• Budget Monitoring

  Outcome of costs compared to set financial framework.

• Performance Analysis

  Impact of IP assets on the company’s result.

• Return On Investment

  Evaluation of investments in the IP portfolio.

• Valuation

  Monetary assessment of IP assets.

• SWOT

  Future threats and opportunities at macro level.

With the collective experience that our method gives, we have the basis for future value-creating strategies.