European Trademark and Design Attorney
Mats is our Managing Director and a senior consultant specialising in trademarks, design and copyright as well as the implementation of IP strategies. Since 2001 he has been head of our Law and Trademark Department. Mats has many years’ experience in intellectual property law, risk analysis, name choice, preliminary surveys, licensing agreements and due diligence both within the EU and globally. He has assisted leading Swedish and international companies in structuring their IP strategies and implementing their business models. Mats is a Council Member of the ECTA (European Communities Trademark Association), a Board Member and Outgoing Chairman of the The Association of Intellectual Property Law Firms in Sweden (SEPAF), and a Board Member of Skriptor AB and Markify AB. Mats has published articles on a number of subjects, including the Community Trademark and evaluation of trademarks and is co-author of ”Riskerna med varumärken, produkter och reklam”. Mats is a member of the Groth & Co Board of Directors and a member of the Management Team.
Mats lectures on EU Law and IP Law at the University of Uppsala /International Trade Law and has assisted the Swedish Patent and Registration Office in their education programmes. For 15 years he has acted as the Trademark Day seminar moderator. Selected annually since 2009 by Who’s Who Legal as one of Sweden’s leading trademark lawyers, and “the leading light with a glowing reputation on the market,” to quote the World Trademark Review 2013.
Authorised Trademark Representative (OHIM) Authorised Design Representative (OHIM) Authorised Patent Attorney Authorised IP Attorney Bachelor of Laws, Stockholm University, 1986 ECTA – European Community Trademark Association INTA – International Trademark Association SIPF – The Association of IP Professional in Swedish Industry SFIR – The Swedish Association for the Protection of Intellectual Property AIPPI – The International Association for the Protection of Intellectual Property