Naming, Protection and Design of a new brand name

Our unique service of creating, protecting and designing a new brand

Under the service name Brand Entity, we, Groth & Co, have a unique collaboration consisting of the naming agency Skriptor and the design agency Loogo and offer joint services  to help clients through the entire process of creating, protecting and designing a new brand.

A newly invented deodorant should be introduced to the market

Our client, SALAB, is a company that develops and manufactures customer-specific skin, hair, and styling products, as well as several special products in health care and personal hygiene. SALAB  recently invented a new salt-based deodorant, and required assistance in the process of introducing it to the market – to create a name, secure IP rights, and give it a visual identity.

Desti – a protected and designed brand, ready to be used on all markets

The brand creation process followed our standard strategic method; Skriptor created a large number of potential names based on the client’s brief and the potential names were then pre-screened and checked linguistically by Skriptor’s international network of linguists. Thereafter, our trademark specialists conducted a full legal search on all key-markets, registers and online on a handful names that the client preferred. Once the client finalized the brand name, we filed trademark applications in the relevant classes on the relevant markets, as well as registered a number of domain names for the client. Given the urgency with launch in mind, the client also chose to register a backup trademark in case of unexpected oppositions.

Once registered the client could chose a brand name that was  – both commercially viable and strong from a legal perspective, and ready to use in all of the relevant markets for the client.

After the applications were filed, Loogo started their work with the visual identity and design for the brand name. Loogo also produced the graphic package design such as labels to the entire line.

The entire process, from brief to a registered and designed brand name, ready for launch, was five months.

 

 

"Brand Entity - a unique collaboration to help clients in name creation, legal protection and designing a new brand"

Date

Sep 2015

Client

SALAB - Stockholms Analytiska Laboratorium AB

Branch

Consumer Products

Contact(s)

Stefan Cahling

Partner

European Trademark and Design Attorney

+46 8 729 91 47

stefan.cahling@groth.eu

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Countries & Contacts.

  • Jordglob

    Stockholm

    Headquarter

    Groth & Co KB
    Box 6107
    SE-102 32 STOCKHOLM

    Visiting address:
    Birger Jarlsgatan 57 B
    SWEDEN
    Telephone: +46 8 729 91 00
    Email: info@groth.eu
    Fax: +46 8 31 67 67

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  • Jordglob

    Malmö

    Groth & Co i Malmö HB
    Box 6107
    SE-102 32 STOCKHOLM
    SVERIGE
    Telephone: +46 40 701 55
    Email: oresund@groth.eu
    Fax: +46 40 12 26 11

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  • Jordglob

    Alicante

    Groth & Co KB
    Avda. De Aguilera 19-1 B
    E-03007 ALICANTE
    SPAIN
    Telephone: +34 96 592 04 55
    Email: info@groth.eu
    Fax: +34 96 592 05 03

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  • Jordglob

    Munich

    Groth GmbH
    Rosenkavalierplatz 4
    D-81925 MUNICH
    GERMANY
    Telephone: +49 89 982 952 63
    Email: info@groth.eu
    Fax: +49 89 982 952 65

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  • Jordglob

    Shanghai

    Groth & Co KB
    378 WuKang Road, Office 303
    200031 SHANGHAI
    CHINA
    Telephone: +86 1361 180 4064
    Email: info@groth.eu

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  • Jordglob

    Beijing

    Groth & Co
    Telephone: +86 1 355 271 60 92
    Email: hao.li@groth.eu

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